More and more businesses are recognizing that green business practices arentjust good for the world They can increase profits lower costs and attractcustomers. ... » 

More and more businesses are recognizing that green business practices arentjust good for the world They can increase profits lower costs and attractcustomers. In The Truth About Green Business leading green business expert GilFriend brings together more than 50 absolutely crucial facts and insightsdecisionmakers must know to successfully go green. This book doesnt deliverabstract theory or hype it delivers quick bitesize justthefactsinformation and plainEnglish explanations that executives decisionmakersand entrepreneurs can actually use no matter what kind of businesses yourerunning or what your environmental and profit goals are. You will learn how toplan your optimal green business strategies... move towards green operationsthat operate more efficiently waste less and reduce carbon footprints...procure green products and services and market your own... design and innovateproducts with less environmental impact... find or construct green buildings...bring green principles to computers and IT... engage employees stakeholdersand managers in the green process... project the business value of green andassess their results... and much more. Unlike some competitive books thisones simple to read simple to use uptodate and complete. More than 50bitesize fastpaced insights and actionable techniques for everyentrepreneur executive or manager Covers everything that matters fromstrategy to operations supply chains to marketing IT to finance and beyondEasy to read uptodate and practical distills the entire field of greenbusiness into what you need to succeed «