Public relations is an essential element in effective and successful businesstoday. The theory of public relations does not change but the practice developswith... » 

Public relations is an essential element in effective and successful businesstoday. The theory of public relations does not change but the practice developswith new ideas and methods of management and business. This fourth edition ofThe Practice of Public Relations incorporates essential updating and coversnew areas such as international public relations crisis managementsponsorship education and training career prospects.In The Practice of Public Relations fifteen contributors give wellreasonedpractical introductions to every aspect of public relations. Keys to the manydifferent ways in which public relations can contribute to the achievement ofobjectives and the successful and harmonious operation of an organization aregiven thorough coverage. TThis new edition has been prepared to embrace these changes so that CAMstudents and other readers are fully briefed on the latest issues in the realmof public relations.Sam Black during his career has played a significant role in the developmentof both the Institute of Public Relations and the International PublicRelations Association. Contributors John ColeMorgan Betty Dean RosemaryGraham Mark D Grundy Jane Hammond Brian Harvey Danny Moss Margaret NallyPhyllis Oberman Michael Regester Douglas Smith Tim TraversHealy NevilleWade Sue Wolstenholme.Fifteen contributors give wellreasoned practical introductions to everyaspect of public relationsCovers new areas such as international public relations «