Outlining 15 key principles for every smart start-up, this book provides the antidote for unrealistic expectations and defeatism. The authors - both successful ... » 

Outlining 15 key principles for every smart start-up, this book provides the antidote for unrealistic expectations and defeatism. The authors - both successful entrepreneurs - refute the idea that there is an ideal entrepreneurial type, and show that luck can be as important as a business plan in many enterprises. «