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Creative Problem Solving For Managers
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wid... »
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wid... »
Marketing Management
An introduction to the theory and practice of marketing. The analysis of core theories, concepts and techniques is integrated with marketing in practice, thr... »
An introduction to the theory and practice of marketing. The analysis of core theories, concepts and techniques is integrated with marketing in practice, thr... »
