This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide r... » 

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:* blocks to creativity and how to overcome them* key techniques including lateral thinking, morphological analysis and synectics* computer-assisted problem solving* increased coverage of group problem-solving techniques and paradigm shift.As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike. «