Spanning Silos
the new CMO imperative; Library Edition »

The Bereavement Ministry Program
A Comprehensive Guide For Churches »

Spanning Silos
The New Cmo Imperative »

Brand Leadership
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest compan... »

Essentials Of Marketing Research [with Cdrom]
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Marketing Research
International Student Version »

Spanning Silos
the New CMO Imperitive; Library Edition »

Brand Relevance
Making Competitors Irrelevant »

Brand Leadership
Building Assets in an Information Economy »

Managing Brand Equity
Capitalizing on the Value of a Brand Name »