Strategic Market Management
Suitable for business students studying strategy and marketing courses in the UK and Europe and includes European case material. Covering examples, this work... »

Merkenmanagement
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Outlines & Highlights For Essentials Of Marketing Research By Kumar, Isbn
047141235x »

Spanning Silos
the new CMO imperative; Library Edition »

Developing Business Strategies
Developing Business Strategies »

Consumerism
Search For The Consumer Interest »

Exam Prep For Essentials Of Marketing Research By Kumar & Aaker & Day, 2nd Ed.
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Spanning Silos
the new CMO imperative; Library Edition »

Brand Equity And Advertising
Advertising's Role in Building Strong Brands »

Brand Leadership
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest compan... »