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Strategic Market Management
Strategic Market Management
Dealing with the strategic challenges created by the dynamic nature of »
 
 
 
 
 

Managing Brand Equity
Managing Brand Equity
Capitalizing on the Value of a Brand Name »
 
 
 
 
 

Building Strong Brands
Building Strong Brands
Building Strong Brands »
 
 
 
 
 

Spanning Silos
Spanning Silos
the new CMO imperative; Library Edition »
 
 
 
 
 

Brand Equity And Advertising
Brand Equity And Advertising
Advertising's Role in Building Strong Brands »
 
 
 
 
 

Brand Portfolio Strategy
Brand Portfolio Strategy
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »
 
 
 
 
 

Strategic Market Management
Strategic Market Management
Suitable for business students studying strategy and marketing courses in the UK and Europe and includes European case material. Covering examples, this work... »