A broadlybased highstandard publication on corporate identity has been awaited. <strong>Total Identity</strong> is comprised of four parts innovatively approach... » 

A broadlybased highstandard publication on corporate identity has been awaited. Total Identity is comprised of four parts innovatively approaching which every aspect of an organizations identity. Part 1 describes the theory behind branding and corporate identity programmes. Part 2 highlights total identity case studies. Part 3 focuses on communications media and how design enhances their effectiveness. Part 4 discusses the building blocks of design such as type colour and so on and how and to what effect they can be implemented.Total Identity is conceived by the designers of one of Hollands most famous identity agencies Total Design recently renamed Total Identity and draws from their expertise and project experience. Total Identity is a picture book and a thoughtprovoking study of a discipline in constant motion. The book will be published in separate English German and Dutch editions. «