Explores how countries manage competitiveness to enhance national prosperity, how companies maximise it to create value and profit, and how individuals can appl... » 

Explores how countries manage competitiveness to enhance national prosperity, how companies maximise it to create value and profit, and how individuals can apply it to their own skills and competencies in order to be successful. Here, the author identifies four forces driving national competitiveness and uses them to create a model for business. «