Consumer response is the ultimate test of every product service and marketingstrategy and ultimately every business. But most businesses need far deeperundersta... » 

Consumer response is the ultimate test of every product service and marketingstrategy and ultimately every business. But most businesses need far deeperunderstanding of customers how they behave what they want and dont wantand what really motivates them to action. In The Truth About What CustomersWant worldrenowned customer behavior expert Michael R. Solomon bringstogether the 50 absolutely crucial facts and insights you must know tosuccessfully attract and keep profitable customers. This book doesnt deliverabstract theory it delivers quick bitesize justthefacts information andplainEnglish explanations you can actually use no matter what business yourein consumer or B2B. Youll discover which psychological motivations drive yourcustomers and how to forge deeper more emotional relationships with them howto drive more value from the positive associations customers already feel howto stay top of mind in a crowded marketplace and what you need to know aboutemerging trends like green marketing virtual worlds and neuromarketing.Solomon reveals how changing gender roles are impactingmarketing...demonstrates how to shape your brands personality market bylifestyle build brand communities and consumer tribes. ..even shows how togenerate lowcost buzz via guerrilla and viral marketing. Unlike some books oncustomer behavior this ones simple to use uptodate and complete. «