Your company's survival and success rely on your ability to sense and satisfy your customers' needs. Nothing else matters. <strong>The Outside-In Corporation</s... » 

Your company's survival and success rely on your ability to sense and satisfy your customers' needs. Nothing else matters. The Outside-In Corporation presents the first detailed process for moving beyond both ignorance and irrelevant research to base your business on your customers' fundamental likes, dislikes, wants, and needs and to implement an organization-wide, customer-focused, outside-in marketplace strategy.Whatever your industry or competitive standing within that industry, The Outside-In Corporation will change how you view your customers-and more important, how they view you-by providing you with a step-by-step approach to: Get past the real-world challenge that there's never as much available information about customers as you want and need, Design an outside-in strategy with a good customer-based reason for every marketplace action, Communicate that strategy effectively, making employees at every level a part of your new outside-in orientation, Adapt your outside-in strategy over time as customers and marketplaces change.Delighting your customers is the surest route to success. The Outside-In Corporation will give you the knowledge and tools you need to rebuild your strategic thinking and approach around the needs of your customers-the only needs that in the long run really matter. «