The complex business problems we face today can.t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional... » 

The complex business problems we face today can.t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer decide the way forward. Today we have to design the way forward - or risk ending up in the fossil layers of history.

Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation. «