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BUSINESS AS WARFARE ? while the comparison is time-honored, today?s competitive terrain calls for fresh tactics as well as an understanding of how your opponents approach the world. Kaihan Krippendorf, a former strategist with McKinsey & Company, mines new inspiration from an ancient source ? The 36 Stratagems, a 2,500-year-old treatise born during China?s warring-states period. The Art of the Advantage brings to life these centuries-old Chinese stratagems and explains how they can be applied to corporate strategy.Using ancient Eastern philosophy and military tactics,Krippendorff shows how contemporary companies can creat unfamiliar and unpredictable corporate strategies. At a time when companies must compete on every level: price, strategy, distribution, manufacturing, customer service, R&D, and operations, gaining any type of advantage promotes a company?s ultimate success. The stratagems break inherited ways of thinking, cultural assumptions, and rules, and they provide patterns for navigating complex situations and competitive interactions.Krippendorf skillfully weaves the story of the ancientstratagems with contemporary case studies from top business and strategic management schools. Each chapter analyzes a company?s situation, options, decisions, and results. The 36 stratagems are divided equally into four thematic parts: Polarity (Yin Yang) explores the balance of opposing forces; Yielding (Wu Wei) illustrates alternatives to confrontation; Continuous Change (WuChange) shows how to thrive in fluid situations, andIndirect Action (Shang Bing Wu Bing) proposes alternativesto head-on conflict.The Art of the Advantage is a timely and timeless resource for executives and corporate strategists and will change the way they think. «
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