Philippe Baumard has observed that strategic success seems to lie more in topmanagers ability to use tacit knowledge than in their gaining or updatingexplicit k... » 

Philippe Baumard has observed that strategic success seems to lie more in topmanagers ability to use tacit knowledge than in their gaining or updatingexplicit knowledge William H Starbuck New York UniversityThis important new book effectively illustrates how in conditions ofambiguity managers overmanage i.e. rely too much on explicit plans andinterpretations. Here Philippe Baumard develops an alternative analysis andwith it a new approach to management Frank Blackler Lancaster UniversityThis landmark book delves below the surface of organizations in order tounderstand the complex processes of top managers decision making.Philippe Baumard argues that the conventional rational model of decisionmaking ignores the tacit and intuitive processes that are often crucial insuccessful business outcomes. He demonstrates through his four central businesscases how it is in times of uncertainty rapid change and turbulence that thefate of companies is often determined and it is at these times that managerstacit knowledge and their ability to navigate ambiguous and complex situationsis most critical. «