Examining how standards and expectancies affect judgments of others and the self, this book characterizes them as either assimilative or contrastive in nature. ... » 

Examining how standards and expectancies affect judgments of others and the self, this book characterizes them as either assimilative or contrastive in nature. It also focuses on the roles of contextual cues and stereotypes as standards for judging others and on the roles of internalized guides, stereotypes, and other people for judging the self. «