A collection of creative and inspiring tips and tools for finding solutions in a variety of areas from sales, marketing, and product creation to ethics, innovat... » 

A collection of creative and inspiring tips and tools for finding solutions in a variety of areas from sales, marketing, and product creation to ethics, innovation, and the bottom line. This book contains exercises, easy-to-apply formulas, pop-quizzes, powerful graphics, teaching examples from the world of business, technology, and more. «