Quantities of time, ink, and energy have been devoted to Radio Frequency Identification (RFID) and its potential effect on business, industry, even the whole of... » 

Quantities of time, ink, and energy have been devoted to Radio Frequency Identification (RFID) and its potential effect on business, industry, even the whole of society. In this forward-thinking work, visionary executive Claus Heinrich looks beyond the limitations of a single technology, creating an exciting view of a future framed in the dynamic model he calls Real World Awareness. Your journey begins with a look at how the business world is replicating the aviation model. You will explore the adaptive business network, the consumer-driven supply network, and other new business paradigms, as well as the technology behind RFID tags, smart cards, and sensors. More than a dozen top business leaders and technology educators have contributed their wisdom and perspective to help prepare you for the challenges facing early implementers of Real World Awareness, including the social, political, and legal issues swirling around RFID technology. * RFID is a groundbreaking technology that will serve as a replacement for UPC codes and has already been adopted by both Wal-Mart and Target, with the U.S. Department of Defense-the largest consumer of goods in the world-expected to follow suit* Leading business and technology experts offer contributions, business scenarios, and insights on the value of RFID for both companies and the end consumer* Contains helpful information for individuals in the industry who are struggling to solve the technical, organizational, and strategic problems involved in implementation* Includes in-depth coverage on how to avoid mistakes and succeed with RFID, as well as a look at the value of RFID for both companies and end consumers «