For undergraduate and graduate retail management courses The text that helpsstudents thrive in todays retailing industry. Without a predefined and wellintegrate... » 

For undergraduate and graduate retail management courses The text that helpsstudents thrive in todays retailing industry. Without a predefined and wellintegrated strategy a retail firm may flounder as its attempting to cope withthe changing environment that surrounds it. BermanEvans readerfriendly textRetail Management A Strategic Approach provides a strategic decisionmakingapproach that illustrates how retailers plan for and adapt to todayschanging and complex retail environment. The eleventh edition of RetailManagement A Strategic Approach highlights how retailing has changed in thenew millennium. «