While most companies recognize the key significance and importance of innovation, this is frequently overwhelmed by short term objectives and constraints. This ... » 

While most companies recognize the key significance and importance of innovation, this is frequently overwhelmed by short term objectives and constraints. This is the innovation paradox. The aim of this book is to describe management practices that resolve this paradox by decisively choosing the route of sound business and wealth creation, focussing in particular on the role of the CEO, redefining the firm's innovation perimeter, providing opportunities where entrepreneurial energy can be unleashed to generate innovation-led growth and motivating the main actors in the innovation process. All of these approaches demand that boards and shareholders develop a much more activist perspective in supporting longer-term ventures. Examples are taken from a number of technology and other companies, including Philips, Sony, Hitachi, British Telecom, Aventis, 3M, Vivendi, amongst others. «