This text looks at the way youth culture is being reshaped by media culture in its various aspects at the end of the millennium. It looks at post-fandom, the st... » 

This text looks at the way youth culture is being reshaped by media culture in its various aspects at the end of the millennium. It looks at post-fandom, the style conscious shifting allegiences, heavily influenced by advertising and popular music and the globalization of sports culture. «