A guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book aims at making persuas... » 

A guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book aims at making persuasion easy and predictable, breaking the process down so anyone can understand and use it and improve the ability to sell, market, advertise, or negotiate. «