Arthur Asa Bergers essential guide to undertaking applied or practicalresearch in media studies is designed to provide introductory techniques thatallow student... » 

Arthur Asa Bergers essential guide to undertaking applied or practicalresearch in media studies is designed to provide introductory techniques thatallow students to engage immediately in their own research projects. In sodoing students learn various ways of conducting communication research both intheory and practice. In response to suggestions from users of the FirstEdition Berger has added new chapters in each of the following areasexperimentation historical research comparative research and participantobservation. «