Media Moguls

The emergence of a few powerful individuals in control of large sections ofmass communication industries has coincided with worldwide media deregulation. In the... » 

The emergence of a few powerful individuals in control of large sections ofmass communication industries has coincided with worldwide media deregulation. In the first book to take a close look at media moguls as aspecies Jeremy Tunstall and Michael Palmer show how a handful of ownandoperate entrepreneurs run their empires with a highly eccentric and highlypolitical management style.Individuals such as Berlusconi Hersant and Murdoch in France GermanyItaly Britain and the US are considered in the context of the changingEuropean media industry. The book considers other nonmogul trends theemergence of a European media policy and a EuropeanUSJapanese world mediaindustry. Additional case studies focus on Reuters as a newsanddata superagency and the part played by advertising and other media lobbies in shapingmedia policy. «