Lifestyle Market Segmentation

<strong>Lifestyle Market Segmentation</strong> gives author and marketing expert Dennis Cahillthe chance to put his nearly 30 of years marketing and teaching ex... » 

Lifestyle Market Segmentation gives author and marketing expert Dennis Cahillthe chance to put his nearly 30 of years marketing and teaching experience topractical useto clearly explain the process of market segmentation and itsapplications. This text goes beyond the obvious demographic andor geographiccategories to get at the whys of customer behaviors carefully reviewingevery facet from theory to the exploration of applications. Step by step thiseasytounderstand book written by the author of How Consumers Pick a HotelStrategic Segmentation and Target Marketing and other classic marketing bookswalks readers through the process giving reallife examples as illustration asit provides the tools to effectively market by lifestyle segment in todayscompetitive marketplace. This invaluable text is extensively referenced andincludes several tables and figures to clarify concepts and data. «