Global Alliances in Tourism and Hospitality Management

How can tourism professionals take advantage of all the benefits ofinternational cooperation while minimizing the potentially disastrous risks offailure? <stron... » 

How can tourism professionals take advantage of all the benefits ofinternational cooperation while minimizing the potentially disastrous risks offailure? Global Alliances in Tourism and Hospitality Management providesempirical research case studies and theory to help you make the rightdecisions about this potentially highprofit strategy. It offers specificdetailed ideas and research on vital topics including deciding how and when toform alliances handling multicultural management issues identifying the basicelements of successfuland not so successfulpartnerships and ensuringcrossagency cooperation. International in scope this informative guide willhelp marketers managers and other professionals in the hospitality industryto lower company costs raise profits and gain strategic advantages indiversified markets. «