Gain the competitive edge as you:
* Plan for marketing success with Roger's easy-to-use worksheets and templates
* Craft compelling messages that en... » 

Gain the competitive edge as you:
* Plan for marketing success with Roger's easy-to-use worksheets and templates
* Craft compelling messages that engage your reader's full attention
* Master basic design principles and exploit the power of color, type, and graphics like the pros
* Learn insider techniques that make your marketing materials credible, recognizable, and reusable
* Choose the most effective medium and distribution method to match your needs and budget «