In a globalizing world that emphasizes differences while, at the same time, equalizing behavior and lifestyles, this book will help you to analyze your personal... » 

In a globalizing world that emphasizes differences while, at the same time, equalizing behavior and lifestyles, this book will help you to analyze your personal ways of communicating and to understand human communication processes today. As a result, you will be able to deal effectively with cultural differences of all kinds. Many books on intercultural communication assume, in their dealing with differences, the existence and crucial role of national cultures. But Nico Vink asks, .Is the concept of national cultures really in accordance with the current reality of a globalizing world?. Granted, social position does shape people.s disposition and identity. This book proposes, however, that this position depends not only on the nation they are living in, but also on the local environment, household and place of birth and, increasingly, on transnational cultural fields, like the sports, pop culture, religion and media in which they participate. This book will increase your intercultural competence by enlarging your crucial ability to scan the social positions, background and relationships of the people you meet, thereby avoiding stereotypes and prejudices in dealing with differences. «