Customer Intelligence

Attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently sa... » 

Attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers. This work is concerned with who will own and control information about customers, and who will develop the skills to exploit it for competitive advantage. «