An exciting new book which covers all the latest buzz words within marketingand consumer behaviour building brand cultures gender ethics sustainablemarketing th... » 

An exciting new book which covers all the latest buzz words within marketingand consumer behaviour building brand cultures gender ethics sustainablemarketing the green and the global consumer among many more. More importantlyContemporary Issues in Marketing and Consumer Behaviour makes clear linksbetween the theory and practice in marketing. It also locates the recentdevelopment of both marketing ideas and applications within the wider globalsocial and economic contexts. Written by two experts in the field this titlefills a known gap in what is a growing market interested in these contemporaryissues. It provides a complete off the shelf teaching package for Masters MBAand advanced undergraduate modules in marketing and consumer behaviour and auseful resource for dissertation study at both undergraduate and postgraduatelevels. «