Drawing on research of the consumer experience in the West and Japan, this title examines societies less renowned for consumerism, such as Africa. By relating c... » 

Drawing on research of the consumer experience in the West and Japan, this title examines societies less renowned for consumerism, such as Africa. By relating consumerism to other issues in world history, it forces reassessment of our understanding of both consumerism and global history. It is suitable for students of world history. «