As a consultant, you’re almost certainly looking for new business. But are you going about it in the right way? Perhaps as many as 9 out of 10 consultants waste... » 

As a consultant, you’re almost certainly looking for new business. But are you going about it in the right way? Perhaps as many as 9 out of 10 consultants waste their energy chasing new business, instead of building a market profile that will encourage new business to come to them. Consultant – Market Yourself teaches you how to build that market profile, using both obvious and not-so-obvious techniques, with advice on: - getting into the media; - hitting the lecture circuit; - writing books and research reports; - issuing a regular newsletter; - producing advertising that works; - getting listed in national directories; - promoting yourself at trade exhibitions; - formulating a practical marketing strategy. With an emphasis on practice rather than theory, the book illustrates key points with relevant examples and real-life case studies. Author Robert Gentle, a practising consultant, has used these techniques successfully for more than 10 years, both for himself and his corporate clients. Consultant – Market Yourself is essential reading for consultants in every industry sector, from management and finance to human resources and communications. «