Contains advice for leaders on how to compel and motivate people. This work shares insights on being compelling - how to choose and shape a message, how to work... » 

Contains advice for leaders on how to compel and motivate people. This work shares insights on being compelling - how to choose and shape a message, how to work with (and not against) social and cultural norms, and how to become someone that others want to follow through difficult transformations. It is a guide to the power of influence. «