Changing the Performance

A book about the arts and about business, and the interplay between the two. This work is an account of experiences forging the business sponsorship campaign at... » 

A book about the arts and about business, and the interplay between the two. This work is an account of experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT). It proposes that fundraising for the arts is much more than simply a function for generating income. «