This casebook in the Ivey Casebooks Series is based upon a cognitive framework of entrepreneurship. The concepts covered in this work include searching for idea... » 

This casebook in the Ivey Casebooks Series is based upon a cognitive framework of entrepreneurship. The concepts covered in this work include searching for ideas; screening those ideas for business opportunity; planning to exploit the opportunity; financing the opportunity; setting up and growing the business; and harvesting the value created. «