-The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s # search engine, with more than 20... » 

-The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s # search engine, with more than 200 million search queries per day. -Written by a veteran For Dummies author working in cooperation with Google, which will help support the book. -From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google’s hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers. -Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites –and pays those sites whenever someone clicks o them. «