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Dudrah... successfully renews an interdisciplinary dialogue between cinema andsociology... Dudrahs book is a great reference for multidisciplinaryresearch... the book gives academic credence to Bollywood cinema The TribuneA new book which gives an extraordinary insight into Bollywood Asian VoiceThis book asks and answers some interesting questions about what exactlyBollywood is New India ExpressWhy are people fascinated with Bollywood? What is the cultural significance ofthe films produced there? In recent years Bollywood the popular Hindi cinemafrom Mumbai formerly Bombay India has received widespread internationalattention in the global media. The book examines the reasons for this interestand provides an unrivalled guide to the phenomenon.The book provides a comprehensive theoretical and empirical engagement with Bollywoodcinema and its audiences examines the role and representations of cultural icons in Bollywood films pinpoints the key trends in the Bollywood film industry as it develops in theage of globalization subjects Bollywood to the first systematic sociological cultural and mediaanalysis.Packed with memorable examples and penetrating insights this is a marvellouswork which combines sociology with media and cultural analysis to provide ahighly original account of the Bollywood phenomenon. «
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