This insightful book presents a new approach to creating and sustaining value through the application of the next generation of customer value focused Six Sigma... » 

This insightful book presents a new approach to creating and sustaining value through the application of the next generation of customer value focused Six Sigma tools and techniques. The authors present a proven approach called Customer Value Creation (CVC) that guides this improvement in strategic execution - linking strategy, Six Sigma, behavioral economics, product development, and marketing. This book shows professionals how to leverage skills developed in Six-Sigma and product development into the sciences of marketing and strategy. «