This is an innovative book that addresses the question of how consumers makedecisions about what is good and what is bad in popular culture.An entertaining and ... » 

This is an innovative book that addresses the question of how consumers makedecisions about what is good and what is bad in popular culture.An entertaining and informative guide to the range of aesthetic criteria thatgoes into judging mass cultures most celebrated texts and objects fromBatman to motor bikes and pop stars to internet pornographyBrings together a series of accessible and engaging essays written byconnoisseurs of various areas of popular cultureTackles the core question of how consumers make decisions about what is goodpopular culture and what is bad popular cultureOffers an entertaining and educative read for academic readers as well aspurveyors of culture moving beyond a greatest hits list of popular cultureto debate broader issues. «