Backfire

Combining an in-depth exploration of the formula that built a megabrand with a close-up on the most important woman in business history, this book presents the ... » 

Combining an in-depth exploration of the formula that built a megabrand with a close-up on the most important woman in business history, this book presents the inside story of the high-stakes battle between Carly Fiorina and Walter Hewlett on how best to recapture past glories. «