Analyzing Media Messages

With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a compre... » 

With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a comprehensive guide to conducting content analysis research. It is a useful reference for researchers in mass communication fields, political science, and other social and behavioral sciences. «