What are alternative media? Are they the same as underground radical oroppositional media?In this book Chris Atton offers a fresh introduction to alternative me... » 

What are alternative media? Are they the same as underground radical oroppositional media?In this book Chris Atton offers a fresh introduction to alternative media onewhich is not limited to radical media but can also account for newercultural forms such as zines fanzines and personal websites.Alternative Media Examines how and why people produce and use alternative media to makemeaning to interpret and to change the world in which they live Encompasses a wide range of alternative media and draws on examples from boththe United States and United Kingdom Locates contemporary alternative media in their cultural historical andpolitical contextsAlternative Media provides a timely corrective to media theorizing whichfocuses almost exclusively on the output of the media conglomerates. As such itwill be an essential purchase for all students and researchers with an interestin the true nature of the contemporary media environment. «