A Guide to Preparing Cost-Effective Press Releases
A Guide to Preparing CostEffective Press Releases is an instructional approachto writing and effectively using the press release. It offers suggestions andre... »

Marketing Health Care Into the 21st Century
The Changing Dynamic »

Risky Business
Managing Employee Violence In The Workplace »

Places Of The Soul
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Risky Business
Managing Employee Violence In The Workplace »

Managing Sales Professionals
The Reality Of Profitability »

Marketing For Cpas, Accountants, And Tax Professionals
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Strategic Planning for Collegiate Athletics
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Market Analysis
Assessing Your Business Opportunities »

Environmental Marketing
Strategies, Practice, Theory, and Research »