Marketing
An Introduction [With Mymarketinglab] »

Grundlagen des Marketing
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Kellogg On Marketing
The Kellogg Marketing Faculty Northwestern University »

Kellogg On Branding
In this book, the Kellogg School of Management's world-renowned faculty members provide an intensive look into brand management. Combining the latest thinkin... »

Market 3.0
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Exam Prep for a Framework for Marketing Management by Kotler, 2nd Ed.
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Marketing For Hospitality And Tourism
Marketing for Hospitality and Tourism »

The Elusive Fan
Reinventing Sports in a Crowded Marketplace »

Marketing Places
Attracting Investment, Industry, and Tourism to Cities, States, and Nations. Today's headlines report cities going bankrupt, states running large... »

Company Cases for Marketing: An Introduction
An Introduction »