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Marketing
Marketing
An Introduction: And Marketing Plan Pro 6.0 »
 
 
 
 
 

Company Cases for Marketing: An Introduction
Company Cases for Marketing: An Introduction
An Introduction »
 
 
 
 
 

The Quintessence Of Strategic Management
The Quintessence Of Strategic Management
What You Really Need to Know to Survive in Business »
 
 
 
 
 

Ingredient Branding
Ingredient Branding
Making the Invisible Visible »
 
 
 
 
 

E-Study Guide for
E-Study Guide for
Marketing Management by Philip Kotler, ISBN 9780132102926 »
 
 
 
 
 

The Elusive Fan
The Elusive Fan
Reinventing Sports In A Crowded Marketplace »
 
 
 
 
 

Exam Prep for a Framework for Marketing Management by Kotler, 2nd Ed.
Exam Prep for a Framework for Marketing Management by Kotler, 2nd Ed.
 »
 
 
 
 
 

Market 3.0
Market 3.0
 »
 
 
 
 
 

The Ten Deadly Marketing Sins
The Ten Deadly Marketing Sins
Marketing’s undisputed doyen offers an unbeatable guide on what not to do. As the cost of marketing rises, its effectiveness is in decline. CEOs want a ret... »
 
 
 
 
 

Principles Of Marketing
Principles Of Marketing
an Asian Perspective »