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Principles of Marketing with MyMarketingLab with Pearson eText Package
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Principles Of Marketing
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Marketing’s undisputed doyen offers an unbeatable guide on what not to do. As the cost of marketing rises, its effectiveness is in decline. CEOs want a ret... »

Principios de Marketing
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Think Asean
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B2B Brand Management
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of c... »