The Informed Student Guide to Marketing
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A Primer On Integrated Marketing Communication
A Primer »

A Reader in Marketing Communicationsr
A Reader »

Public Relations
Principles And Practice »

A Primer for Integrated Marketing Communications
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A Primer for Integrated Marketing Communications
A Primer »

Communicating Globally
Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across bord... »

Marketing Communications
Principles and Practices »

Raising The Corporate Umbrella
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necess... »

Marketing Metaphors and Metamorphosis
Marketing Metaphors and Metamorphosis »