Marketing
A Guide to the Fundamentals. Even though organisations have become increasingly marketing-focused in... »

Sales Management
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The Study Skills Guide
Essential Strategies For Smart Students »

Quicklook at Marketing
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The Gentle Art Of Getting Your Own Way
Proven Ways To Help You Get Agreement At Work And At Home »

How to Write Reports and Proposals
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The Managing Upwards Pocketbook
How to get the best from your working relationship with your boss and other senior people is the subject of this book. It looks at what makes a good boss and... »

Managing Change
Seize New Opportunities, Effectively Communicate the Implications of Change, Cope With Every Day Adjustments, and Implement Change Successfully »

Selling Services
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential. This module gives essential insight into all ... »

Marketing in Publishing
Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert gui... »