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How to Develop a Strategic Marketing Plan
How to Develop a Strategic Marketing Plan
A Step by Step Guide »
 
 
 
 
 

How to Outthink, Outmaneuver, and Outperform Your Competitors
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Lessons from the Masters of Strategy »
 
 
 
 
 

Manage to Win
Manage to Win
Revitalize Your Business, Wrong-Foot Your Competitors »
 
 
 
 
 

The Marketing Strategy Desktop Guide
The Marketing Strategy Desktop Guide
 »
 
 
 
 
 

Marketing for the Nonmarketing Executive
Marketing for the Nonmarketing Executive
An Integrated Resource Management Guide For The 21St Century »
 
 
 
 
 

Mastering the Rules of Competitive Strategy
Mastering the Rules of Competitive Strategy
Mastering the Rules of Competitive Strategy »
 
 
 
 
 

The Manager's Guide to Competitive Marketing Strategies
The Manager's Guide to Competitive Marketing Strategies
Third Edition »