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The Cim Handbook Of Strategic Marketing
A reference source to guide effective marketing practice. The strategic dimensions of marketing management are emphasised along with the importance of matchi... »
A reference source to guide effective marketing practice. The strategic dimensions of marketing management are emphasised along with the importance of matchi... »
International Marketing
This is a comprehensive treatment of international marketing issues. Its global perspective allows changing world conditions to be taken into account and int... »
This is a comprehensive treatment of international marketing issues. Its global perspective allows changing world conditions to be taken into account and int... »
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