Market Segmentation
How to Do It, How to Profit from It: How to do it, how to profit from it »

Introduction To Marketing Plans
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Marketing in a Nutshell
Key Concepts For Non-Specialists »

Marketing
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyon... »

The Complete Marketer
60 Essential Concepts for Marketing Excellence »

Improving Marketing Effectiveness In Digital Age
Improving Marketing Effectiveness in the Digital Age »

Marketing Planning for Services
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New Marketing
Drive The Digital Market Or It Will Drive You »

Key Account Management
Analysing how key accounts work, this book creates the tools that readers »

The Cambridge Companion to Greek and Roman Theatre
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