Key Account Management
As with other leading business titles from McDonald this book combinesthoroughly fieldtested knowledge delivered in a carefully developed stepbystep format. ... »

Marketing Planning for Services
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Marketing Plans
How to Prepare Them, How to Use Them »

Marketing in a Nutshell
Key Concepts For Non-Specialists »

Marketing
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyon... »

Marketing Strategies
New Approaches, New Techniques »

Malcolm McDonald on Marketing Planning
Discusses the benefits of rigorous marketing planning and guides you »

Creating Powerful Brands
Creating Powerful Brands »

New Marketing
Drive The Digital Market Or It Will Drive You »

Marketing Plans For Service Businesses
Marketing Plans for Service Businesses »